
Walking is Good
THE WORLD HAS STOPPED MOVING.
Physical inactivity is a serious problem in large cities, therefore we have created the first global movement that encourages walking, a form of an easy to do exercise, free and suitable for people of all ages and abilities. Everyone can walk. There are no excuses.
OBJECTIVES

RAISE AWARENESS
We must raise awareness among citizens worldwide that walking is good and the benefits are many and varied.

CONVINCE
We need to help, assist and convince the authorities of cities around the world that an active and healthy population brings multiple benefits in the short and long term.

MANAGE
Implementation of Walking actions we must work together with governments, NGOs and companies to show the world the benefits of an active city.

MOTIVATE
We must motivate new generations, who grew up no used to go out and play, to have more active lives.